Mason Smith x LEGO

Written By Haley Kochersperger

Mason Smith from @dadsocial was selected for the prestigious LEGO® Collective in both 2024 and 2025—a year-long program featuring a small group of standout creators handpicked by the LEGO Group. Trend secured and negotiated both partnerships, overseeing execution across multiple campaign touchpoints and cultivating a trusted relationship with the LEGO team.


Some highlights included:

  • Mason was selected for the highly competitive LEGO® Collective two years in a row

  • Full-year partnerships negotiated and managed by Trend

  • Multiple custom content deliverables executed across each campaign cycle

  • Strong, ongoing relationship built between Mason and the LEGO brand team

This partnership was a major milestone in Mason’s creator journey—elevating his brand through long-term collaboration with one of the world’s most iconic companies.



Haley Kochersperger
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